1.) Use Colorful Banner Ads provided by Altar Boyz below to post right to your site. Feel free to use our suggested options or customize your own. You can change the size or color of your link as well, or even animate it, to draw more attention. Experimenting with text links can also yield results, e.g., using boldface or different text colors.

2.) Make your links prominent. Have product links at the top of every page. This makes it so customers don't have to scroll to buy. You might want to place links at the top and bottom of your pages, ensuring that an opportunity to buy is always visible to the customer.

3.) Include recommendations for the products you feature. Your visitors value your expertise and judgment, and so will be more likely to make purchases if you provide recommendations or comments about the items you promote.

4.) Use "Buy" or "Buy It" buttons. Logos and graphics make it easy for customers to understand and using Buy or Buy It buttons lets your visitors know they can easily buy the tickets; without the visual cue, they may not realize this.

5.) Cross-merchandise. If your Web site is about theater, why not consider joining the Amazon.com Associates Program as well, and promoting your favorite cast recordings, and theater books?